Descripción
Conecta con las mentes más brillantes del mundo con el único Executive Master de España diseñado en colaboración con la escuela de negocios del MIT.
Este Executive Master te prepara para identificar oportunidades y desarrollar soluciones innovadoras y sostenibles en Digital Commerce, Artificial Intelligence e Internet of Things, con las que liderar los retos del mercado actual y futuro.
Tendrás la oportunidad de aprender con profesores expertos en activo de las mejores empresas de España y líderes mundiales del Massachusetts Institute of Technology (MIT).
El Executive Master está formado por 5 módulos que se pueden cursar de forma independiente o en simultáneo: Digital Commerce, Data Strategy, Exponential Technologies, Innovability y MIT Management & Leadership.
Plan de Estudios
Data Strategy
The Data Opportunity
Data & AI Fundamentals
Data Science Fundamentals
Data Driven Companies
Algorithm Driven Companies
Masterclass: “Meet a Data company”
Data Science
The importance of data preprocessing
Predictive analytics
Machine learning
Data storytelling
Blockchain
Deep Learning
Computer vision
NLP
State-of-the-art of AI
Data Strategy
Databases
Data Strategies in Data Driven Companies
Business analytics
Cloud computing & databases
Data Governance
Big data
Data ethics and compliance
Creating value in Data & AI
Digital mastery Framework: Digital
and leadership skills
Digital Business Models Fundamentals
Business and Revenue Models
Overview of AI applications to businesses
Final Project
Digital Commerce
Digital Commerce Fundamentals
Introduction
eCommerce vs Digital Commerce
Digital Mastery Framework
Digital Business Models Fundamentals
Data Strategies in Data Driven Companies
Digital Marketing Fundamentals
Digital Commerce Platforms
Digital Business Platforms
Digital Commerce Platforms I
Digital Commerce Platforms II
Masterclass on Marketplaces: The case of Miravia
B2B Platforms
Digital Commerce Corporate Strategies
Finance in Digital Commerce
D2C as a strategic tool
Amazon Digital Commerce strategies
eBusiness and Culture & Leadership
Supply Chain in Digital Commerce
Digital Marketing Strategy in Digital Commerce
Put Digital Commerce into action
Masterclass on eCommerce en Brick&Clicks: Caso El Corte Inglés
Digital retail insights
Retail Media for brands. The new big thing
How to create traffic in digital platforms: full funnel strategy
New digital technologies in Digital Commerce
Masterclass on Digital Marketing: The case of McDonalds
The Future of eBusiness
Final Project
Exponential Technologies
Internet of Things
Discovering IoT
IOT Industry & Actors
Protocols – Connectivity – Gateways
Practice: Things-Prototyping
Smart Cities
Masterclass
Exponential Technologies
Health Tech
Robotics
Blockchain
Quantum Computing
Metaverse: AR/VR Technologies
Cybersecurity
Nanotechnology
Additive Manufacturing
Edge Computing
Data
Data Science Fundamentals
Business analytics
AI Fundamentals
Generative AI
Cloud Platforms
Applications and business models
Digital mastery Framework
Digital Business Platforms
Business and Revenue Models
Exponential business models
Final Project
Innovability
Innovation
Introduction
Understanding innovation landscape
Creating an innovation culture
Masterclass: “Open innovation collaboration framework at Enel”
Breakthrough innovation
Open innovation venture building framework
Innovation business models
Innovation metrics
Sustainability
Sustainability in business and society
Masterclass: Clarity.ai sustainability metrics
CleanTech: sustainable energy for the future
New sustainable materials
Circular Economy
Life cycle assessment in business models
Sustainability Climate Change
Workshop: Climate Change Simulator
Design
Design Fundamentals
Creativity
Design Driven Innovation
Service Design
IDEA Design
Biomimesis
Execution
Principle of Execution
From Zero to One
Scale Sustainable Innovation
Masterclass: Uber execution way
Final Project
Management & Leadership
24h lectivas + 16h experiencia MIT
DAY 1: Business Dynamics
DAY 2: Navigating Change
DAY 3: Leadership by design: Innovation Process and Culture
DAY 4: The world of the future: macroeconomics for executives
DAY 5: MIT & Harvard Experience
